Every recipe is made with one carefully selected animal protein throughout – even the fats and oils.
Grain-free recipes made with honest, quality ingredients and nothing your dog doesn't need.
Finally, a dry food where single protein really means single protein.
Deliciously Simple. Naturally Nutritious.
Complete Wellbeing is our premium range of complete, grain-free dry dog food, created with the same honest approach to natural nutrition you've come to expect from JR.
Each recipe contains freshly prepared meat or fish and uses one animal protein throughout, making it easy to know exactly what you're feeding.
No hidden proteins. No confusing ingredients. Just complete, balanced nutrition designed to help your dog thrive.
Why Dogs and Owners Love It.
One Animal Protein Throughout
No hidden proteins. Even the fats and oils come from the same animal.
High Meat Content
Made with freshly prepared meat or fish, with up to 78% of the total protein coming from animal sources.
Grain-Free Recipes
Simple, wholesome recipes made without grains or unnecessary fillers.
Supports Everyday Wellbeing
With added prebiotics, fibre and carefully selected botanicals to help support healthy digestion and overall wellbeing.
Nothing Artificial
No artificial flavours. No artificial preservatives.
Choose From 6 Premium Single-Protein Options.
Whether your dog loves chicken, lamb, fish or something a little different, there's a Complete Wellbeing recipe they'll enjoy.
Free-Run Chicken
Free-Run Turkey
Grass-Fed Lamb
Country Duck
Atlantic Salmon
Wild Venison
Single Protein. Done Properly.
Some foods described as "single protein" still contain fats, oils or other ingredients derived from a completely different animal.
We don't think that's truly single protein.
That's why every Complete Wellbeing recipe uses one carefully selected animal protein from start to finish - including the fats and oils.
It's honest, transparent nutrition that makes choosing your dog's food simple.
Complete Nutrition For Everyday Wellbeing.
Every recipe is complete and balanced to provide everything your dog needs for a healthy, active life.
Each recipe includes carefully selected ingredients to support everyday health, including:
● Freshly prepared meat or fish
● Added prebiotics and fibre for digestive health
● Natural botanicals
● Seaweed, broccoli and cranberry
● Yucca to support digestive comfort
● Essential vitamins and minerals
● No artificial flavours or preservatives
Everything your dog needs. Absolutely nothing they don't.
Natural Nutrition. The JR Way.
For years, we've helped owners feed their dogs naturally with our award-winning treats, chews and food.
Complete Wellbeing brings that same straightforward approach to dry food.
Quality ingredients.
Clear recipes.
Nothing hidden.
Just honest nutrition you and your dog can trust.
Never Run Out Of Their Favourite Food.
Subscribe & Repeat
Choose your dog's favourite recipe and have it delivered automatically every 2, 4 or 6 weeks.
✔ Save time
✔ Never run out
✔ Change your delivery whenever you like
✔ Skip, pause or cancel at any time
Simple, flexible and completely in your control.
Be The First To Try Complete Wellbeing.
Join the launch list today and you'll be among the first to hear when the range goes live.
As a thank you, you'll also receive an exclusive *25% OFF your first order.
*During early access period.