20% OFF OUR BRAND NEW DRY FOOD
Finally, a dry food where single protein really means single protein.
Freshly prepared meat or fish. One meat or fish throughout – even the fats and oils. No mixed meats. Nothing hidden!
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Complete Wellbeing Freshly Prepared Wild Venison
Original price
From £23.99
Original price
From £23.99
Original price
£23.99
From £19.19
From £19.19
Current price
£19.19
Best value: £0.75 per 100g
Made with freshly prepared Wild Venison as the number one ingredient, this high-quality recipe uses only Venison as the sole animal protein - that ...
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Original price
From £23.99
Original price
From £23.99
Original price
£23.99
From £19.19
From £19.19
Current price
£19.19
Best value: £0.75 per 100g
Complete Wellbeing Freshly Prepared Free-Run Turkey
Original price
From £20.49
Original price
From £20.49
Original price
£20.49
From £16.39
From £16.39
Current price
£16.39
Best value: £0.62 per 100g
Made with freshly prepared Freshly Prepared Free-Run Turkey as the number one ingredient, this premium grain-free recipe contains Turkey throughou...
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Original price
From £20.49
Original price
From £20.49
Original price
£20.49
From £16.39
From £16.39
Current price
£16.39
Best value: £0.62 per 100g
Complete Wellbeing Freshly Prepared Atlantic Salmon
Original price
From £20.49
Original price
From £20.49
Original price
£20.49
From £16.39
From £16.39
Current price
£16.39
Best value: £0.64 per 100g
Made with freshly prepared Salmon as the number one ingredient, this premium grain-free recipe contains Salmon throughout – even the fats, oils and...
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Original price
From £20.49
Original price
From £20.49
Original price
£20.49
From £16.39
From £16.39
Current price
£16.39
Best value: £0.64 per 100g
Complete Wellbeing Freshly Prepared Grass-Fed Lamb
Original price
From £22.99
Original price
From £22.99
Original price
£22.99
From £18.39
From £18.39
Current price
£18.39
Best value: £0.68 per 100g
Made with freshly prepared Lamb as the number one ingredient, this premium grain-free recipe contains Lamb throughout – even the fats, oils and dig...
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Original price
From £22.99
Original price
From £22.99
Original price
£22.99
From £18.39
From £18.39
Current price
£18.39
Best value: £0.68 per 100g
Complete Wellbeing Freshly Prepared Country Duck
Original price
From £22.99
Original price
From £22.99
Original price
£22.99
From £18.39
From £18.39
Current price
£18.39
Best value: £0.69 per 100g
Made with freshly prepared Duck as the number one ingredient, this premium grain-free recipe contains Duck throughout – even the fats, oils and dig...
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Original price
From £22.99
Original price
From £22.99
Original price
£22.99
From £18.39
From £18.39
Current price
£18.39
Best value: £0.69 per 100g
Complete Wellbeing Freshly Prepared Free-Run Chicken (Puppy)
Original price
From £18.49
Original price
From £18.49
Original price
£18.49
From £14.79
From £14.79
Current price
£14.79
Best value: £0.55 per 100g
Made with freshly prepared Free-Run Chicken as the number one ingredient, this premium grain-free recipe contains Chicken throughout – even the fat...
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Original price
From £18.49
Original price
From £18.49
Original price
£18.49
From £14.79
From £14.79
Current price
£14.79
Best value: £0.55 per 100g
Our Favourites
Braided Lamb
Original price
From £7.99
Original price
From £7.99
From £7.99
Current price
£7.99
Best value: £5.90 per 100g
Our top selling Braided Lamb is made from 100% air dried Lamb Skin. High in Protein, Low in Fat and Hypoallergenic, so perfect for those with al...
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Original price
From £7.99
Original price
From £7.99
From £7.99
Current price
£7.99
Best value: £5.90 per 100g
Large Ostrich Bone
Original price
From £16.99
Original price
From £16.99
Original price
£16.99
From £12.99
From £12.99
Current price
£12.99
Best value: £9.49 each
Our Signature Large Ostrich Bones are 100% Natural Ostrich Bone. Simply Air-dried with No additives, No Preservatives, Nothing! The perfect lo...
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Original price
From £16.99
Original price
From £16.99
Original price
£16.99
From £12.99
From £12.99
Current price
£12.99
Best value: £9.49 each
Premium Beef Tails
Original price
From £11.49
Original price
From £11.49
From £11.49
Current price
£11.49
Best value: £4.04 per 100g
Our Top Selling Premium Beef Tails are made from 100% Natural Beef Tail. Simply Air-dried with No additives, No Preservatives, Nothing! High in Pr...
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Original price
From £11.49
Original price
From £11.49
From £11.49
Current price
£11.49
Best value: £4.04 per 100g
Natural Twists
Original price
From £7.49
Original price
From £7.49
From £7.49
Current price
£7.49
Best value: £5.90 per 100g
Our Top Selling Natural Twists are made from 100% Beef Bladder. High in Protein and Super Low in Fat, these are a perfect guilt free treat, ideal ...
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Original price
From £7.49
Original price
From £7.49
From £7.49
Current price
£7.49
Best value: £5.90 per 100g
Pure Meat Sticks Variety Pack 12x50g
Original price
From £49.99
Original price
£49.99
From £49.99
Current price
£49.99
Best value: £4.17 per 50g
Our delicious Pure Meat Sticks Variety Pack are all made from 100% Prime cuts of Meat, No Additives, No Preservatives, Nothing! It contains one ...
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Original price
From £49.99
Original price
£49.99
From £49.99
Current price
£49.99
Best value: £4.17 per 50g
Discover The Benefits
Meet Our Taste Testers
"We found JR quite soon after bringing her home when we realised other treats would upset her tummy. She’s been trained on JR ever since and it gives us peace of mind we’re giving her the best out there!"
Lois, Penny's owner
"We love JR’s passion for providing our furry family members with the very best quality and responsibly sourced dog treats.
His favourite? It has to be the odourless pizzles!"
Nicola, Bailey’s owner
"Most UK Dalmatians have HUA, a hereditary issue leading to kidney and bladder stone formation. Owners opt for low purine diets and JR, with its purine-free options, stood out amidst misleading choices."
April, Riley’s owner