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Soft Treats

If you’re looking for a softer, chewier alternative to our traditional ranges, we have plenty of delicious options to choose from, all of which are easily digestible and highly palatable. All can be enjoyed as an anytime treat, and most can be easily broken into smaller bite-size pieces for training or reward.

If you’re looking for a softer, chewier alternative to our traditional ranges, we have plenty of delicious options to choose from, all of which are easily digestible and highly... Show More

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Pure Beef Topper & Mixer 80g

From £3.79
From £3.79
From £3.79
£3.79
Best value: £1.73 per 50g
7 Reviews

Our Pure Beef Topper & Mixer is made with prime cuts of 100% fresh Beef Meat... that’s it. No additives, no preservatives, no fillers... not...

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From £3.79
From £3.79
From £3.79
£3.79
Best value: £1.73 per 50g

Pure Salmon Topper & Mixer 80g

From £3.79
From £3.79
From £3.79
£3.79
Best value: £1.73 per 50g
8 Reviews

Our Pure Salmon Topper & Mixer is made with prime cuts of 100% fresh Salmon... that’s it. No additives, no preservatives, no fillers... noth...

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From £3.79
From £3.79
From £3.79
£3.79
Best value: £1.73 per 50g

Pure Sprats Topper & Mixer 80g

From £3.79
From £3.79
From £3.79
£3.79
Best value: £1.73 per 50g
9 Reviews

Our Pure Sprats Topper & Mixer is made with 100% fresh Sprats... that’s it. No additives, no preservatives, no fillers... nothing! JR Pure ...

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From £3.79
From £3.79
From £3.79
£3.79
Best value: £1.73 per 50g

Pure Chicken Hearts Topper & Mixer 80g

From £3.79
From £3.79
From £3.79
£3.79
Best value: £1.73 per 50g
8 Reviews

Our Pure Chicken Hearts Topper & Mixer is made with top quality 100% fresh Chicken Hearts... that’s it. No additives, no preservatives, no f...

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From £3.79
From £3.79
From £3.79
£3.79
Best value: £1.73 per 50g

Pure Salmon Topper & Mixer 400g

From £6.49
From £6.49
From £6.49
£6.49
Best value: £1.37 per 100g
14 Reviews

Our Pure Salmon Topper & Mixer is made with prime cuts of 100% fresh Salmon ... that’s it. No additives, no preservatives, no fillers... not...

View full details
From £6.49
From £6.49
From £6.49
£6.49
Best value: £1.37 per 100g

Pure Sprats Topper & Mixer 400g

From £6.49
From £6.49
From £6.49
£6.49
Best value: £1.37 per 100g
8 Reviews

Our Pure Sprats Topper & Mixer is made with prime cuts of 100% fresh Sprats ... that’s it. No additives, no preservatives, no fillers... not...

View full details
From £6.49
From £6.49
From £6.49
£6.49
Best value: £1.37 per 100g

Pure Beef Topper & Mixer 400g

From £6.49
From £6.49
From £6.49
£6.49
Best value: £1.37 per 100g
6 Reviews

Our Pure  Beef Topper & Mixer is made with prime cuts of 100% fresh Beef Meat... that’s it. No additives, no preservatives, no fillers... no...

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From £6.49
From £6.49
From £6.49
£6.49
Best value: £1.37 per 100g

Pure Venison Topper & Mixer 400g

From £6.49
From £6.49
From £6.49
£6.49
Best value: £1.37 per 100g
5 Reviews

Our Pure Venison Topper & Mixer is made with prime cuts of 100% fresh Venison Meat... that’s it. No additives, no preservatives, no fillers....

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From £6.49
From £6.49
From £6.49
£6.49
Best value: £1.37 per 100g

Pure Chicken with Bone Marrow Topper & Mixer 400g

From £6.49
From £6.49
From £6.49
£6.49
Best value: £1.37 per 100g
9 Reviews

Our Pure Chicken with Bone Marrow Topper & Mixer is made with a WHOLE 100% fresh Chicken... that’s it. No additives, no preservatives, no fi...

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From £6.49
From £6.49
From £6.49
£6.49
Best value: £1.37 per 100g

Ostrich Snaps

From £5.49
From £5.49
From £5.49
£5.49
Best value: £4.23 per 50g
4 Reviews

JR’s Ostrich Snaps are the perfect natural treat for dogs of all ages and sizes. Made from Ostrich steak, these tasty, air-dried sticks are super...

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From £5.49
From £5.49
From £5.49
£5.49
Best value: £4.23 per 50g

Pure Ostrich Topper & Mixer 80g

From £3.79
From £3.79
From £3.79
£3.79
Best value: £1.74 per 50g
11 Reviews

Our Pure Ostrich Topper & Mixer is made with prime cuts of 100% fresh Ostrich Meat... that’s it. No additives, no preservatives, no fillers....

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From £3.79
From £3.79
From £3.79
£3.79
Best value: £1.74 per 50g

Pure kangaroo Topper & Mixer 80g

From £3.79
From £3.79
From £3.79
£3.79
Best value: £1.74 per 50g
7 Reviews

Our Pure Kangaroo Topper & Mixer is made with prime cuts of 100% fresh Kangaroo Meat... that’s it. No additives, no preservatives, no filler...

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From £3.79
From £3.79
From £3.79
£3.79
Best value: £1.74 per 50g

Complete Wellbeing Simply Chicken 200g

From £3.10
From £3.10
From £3.10
£3.10
Best value: £1.32 per 100g
1 Review

Our grain free Complete Wet Food is made with 90% butcher-prepared meat, carefully combined with fresh vegetables, vitamins and minerals… that’s it...

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From £3.10
From £3.10
From £3.10
£3.10
Best value: £1.32 per 100g

Complete Wellbeing Turkey & Chicken 200g

From £3.10
From £3.10
From £3.10
£3.10
Best value: £1.32 per 100g
3 Reviews

Our grain free Complete Wet Food is made with 90% butcher-prepared meat, carefully combined with fresh vegetables, vitamins and minerals… that’s it...

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From £3.10
From £3.10
From £3.10
£3.10
Best value: £1.32 per 100g

Complete Wellbeing Rabbit & Chicken 200g

From £3.10
From £3.10
From £3.10
£3.10
Best value: £1.32 per 100g
1 Review

Our grain free Complete Wet Food is made with 90% butcher-prepared meat, carefully combined with fresh vegetables, vitamins and minerals… that’s it...

View full details
From £3.10
From £3.10
From £3.10
£3.10
Best value: £1.32 per 100g

Complete Wellbeing Duck & Chicken 200g

From £3.10
From £3.10
From £3.10
£3.10
Best value: £1.32 per 100g

Our grain free Complete Wet Food is made with 90% butcher-prepared meat, carefully combined with fresh vegetables, vitamins and minerals… that’s it...

View full details
From £3.10
From £3.10
From £3.10
£3.10
Best value: £1.32 per 100g

Complete Wellbeing Simply Beef 200g

From £3.29
From £3.29
From £3.29
£3.29
Best value: £1.47 per 100g

Our grain free Complete Wet Food is made with 90% butcher-prepared meat, carefully combined with fresh vegetables, vitamins and minerals… that’s it...

View full details
From £3.29
From £3.29
From £3.29
£3.29
Best value: £1.47 per 100g

Complete Wellbeing Lamb & Beef 200g

From £3.29
From £3.29
From £3.29
£3.29
Best value: £1.47 per 100g
3 Reviews

Our grain free Complete Wet Food is made with 90% butcher-prepared meat, carefully combined with fresh vegetables, vitamins and minerals… that’s it...

View full details
From £3.29
From £3.29
From £3.29
£3.29
Best value: £1.47 per 100g

Complete Wellbeing Venison & Beef 200g

From £3.29
From £3.29
From £3.29
£3.29
Best value: £1.47 per 100g
1 Review

Our grain free Complete Wet Food is made with 90% butcher-prepared meat, carefully combined with fresh vegetables, vitamins and minerals… that’s it...

View full details
From £3.29
From £3.29
From £3.29
£3.29
Best value: £1.47 per 100g

Complete Wellbeing Simply Chicken 400g

From £4.29
From £4.29
From £4.29
£4.29
Best value: £0.97 per 100g
3 Reviews

Our grain free Complete Wet Food is made with 90% butcher-prepared meat, carefully combined with fresh vegetables, vitamins and minerals… that’s it...

View full details
From £4.29
From £4.29
From £4.29
£4.29
Best value: £0.97 per 100g

Complete Wellbeing Simply Beef 400g

From £4.49
From £4.49
From £4.49
£4.49
Best value: £1.02 per 100g
3 Reviews

Our grain free Complete Wet Food is made with 90% butcher-prepared meat, carefully combined with fresh vegetables, vitamins and minerals… that’s it...

View full details
From £4.49
From £4.49
From £4.49
£4.49
Best value: £1.02 per 100g

Complete Wellbeing Variety 7 x 200g

From £20.99
£20.99
From £20.99
£20.99
Best value: £1.50 per 100g
14 Reviews

Our grain free Complete Wet Food is made with 90% butcher-prepared meat, carefully combined with fresh vegetables, vitamins and minerals… that’s it...

View full details
From £20.99
£20.99
From £20.99
£20.99
Best value: £1.50 per 100g

Complete Wellbeing Venison & Beef 400g

From £4.49
From £4.49
From £4.49
£4.49
Best value: £1.02 per 100g
1 Review

Our grain free Complete Wet Food is made with 90% butcher-prepared meat, carefully combined with fresh vegetables, vitamins and minerals… that’s it...

View full details
From £4.49
From £4.49
From £4.49
£4.49
Best value: £1.02 per 100g

Complete Wellbeing Lamb & Beef 400g

From £4.49
From £4.49
From £4.49
£4.49
Best value: £1.02 per 100g
2 Reviews

Our grain free Complete Wet Food is made with 90% butcher-prepared meat, carefully combined with fresh vegetables, vitamins and minerals… that’s it...

View full details
From £4.49
From £4.49
From £4.49
£4.49
Best value: £1.02 per 100g