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The JR Treat Vault is OPEN! Get an incredible 30% OFF selected favourites for a limited time only!
The JR Treat Vault is OPEN! Get an incredible 30% OFF selected favourites for a limited time only!

The Pure Range

Our award winning Pure Range is made from the finest cuts of 100% fresh meat... that’s it! Grain and gluten free – no additives, no preservatives, no fillers…. nothing!

Available as an irresistible Pate, perfect for training and more!  Also delicious Pure Meat Sticks, Training Treats & Coins.  All responsibly sourced from the UK & Europe. They are suitable for all breeds and both kibble and raw-fed dogs can enjoy the benefits.  There is something for every dog no matter how complex their dietary needs.

Our award winning Pure Range is made from the finest cuts of 100% fresh meat... that’s it! Grain and gluten free – no additives, no preservatives, no fillers….... Show More

Filters

NEW Pure Topper & Mixer Variety 12 x 80g

From £32.99
£32.99
From £32.99
£32.99
Best value: £1.72 per 50g
1 Review

Our Pure Topper & Mixer variety packs are made with prime cuts of 100% fresh meat or fish... that’s it. No additives, no preservatives, no f...

View full details
From £32.99
£32.99
From £32.99
£32.99
Best value: £1.72 per 50g

Pure Venison Sticks 50g

From £4.69
From £4.69
From £4.69
£4.69
Best value: £4.40 per 50g
22 Reviews

Our delicious Pure Venison Sticks are made from 100% Prime cuts of Venison, no additives, no preservatives, nothing! They're Grain and Gluten f...

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From £4.69
From £4.69
From £4.69
£4.69
Best value: £4.40 per 50g

Pure Venison Sticks 1kg

From £57.99
£57.99
From £57.99
£57.99
Best value: £2.90 per 50g
6 Reviews

Our delicious Pure Venison Sticks are now available in a bulk 1kg box in 100% recyclable packaging! Made from 100% Prime cuts of Venison, no ad...

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From £57.99
£57.99
From £57.99
£57.99
Best value: £2.90 per 50g

Pure Turkey Coins

From £2.69
From £2.69
From £2.69
£2.69
Best value: £0.59 each
9 Reviews

Our delicious Turkey Coins are made from 100% Pure Turkey Meat, No Additives, No Preservatives, Nothing! They're Grain and Gluten Free and suit...

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From £2.69
From £2.69
From £2.69
£2.69
Best value: £0.59 each

Pure Rabbit Sticks 1kg

From £57.99
£57.99
From £57.99
£57.99
Best value: £2.90 per 50g
4 Reviews

Our delicious Pure Rabbit Sticks are now available in a bulk 1kg box in 100% recyclable packaging! Made from 100% Prime cuts of Rabbit, No Addi...

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From £57.99
£57.99
From £57.99
£57.99
Best value: £2.90 per 50g

Pure Turkey Paté 5 x 80g

From £13.49
£13.49
From £13.49
£13.49
Best value: £1.68 per 50g
1 Review

Our Premium Pure Turkey Paté is made with ONLY the best cuts of premium Turkey - no offal, no fillers, no herbs, no preservatives, nothing... ju...

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From £13.49
£13.49
From £13.49
£13.49
Best value: £1.68 per 50g

Pure Duck Coins

From £2.69
From £2.69
From £2.69
£2.69
Best value: £0.59 each
13 Reviews

Our delicious Duck Coins are made from 100% Pure Duck Meat, No Additives, No Preservatives, Nothing! They're Grain and Gluten Free and suitable...

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From £2.69
From £2.69
From £2.69
£2.69
Best value: £0.59 each

Pure Rabbit Sticks 50g

From £4.69
From £4.69
From £4.69
£4.69
Best value: £4.40 per 50g
23 Reviews

Our delicious Pure Rabbit Sticks are made from 100% Prime cuts of Rabbit, No Additives, No Preservatives, Nothing! They're Grain and Gluten Fre...

View full details
From £4.69
From £4.69
From £4.69
£4.69
Best value: £4.40 per 50g

Pure Venison Topper & Mixer 400g

From £6.49
From £6.49
From £6.49
£6.49
Best value: £1.37 per 100g
5 Reviews

Our Pure Venison Topper & Mixer is made with prime cuts of 100% fresh Venison Meat... that’s it. No additives, no preservatives, no fillers....

View full details
From £6.49
From £6.49
From £6.49
£6.49
Best value: £1.37 per 100g

Pure Topper & Mixer Variety 14 x 400g

From £76.99
£76.99
From £76.99
£76.99
Best value: £1.37 per 100g
2 Reviews

Our Pure Topper & Mixer variety packs are made with prime cuts of 100% fresh meat or fish... that’s it. No additives, no preservatives, no f...

View full details
From £76.99
£76.99
From £76.99
£76.99
Best value: £1.37 per 100g

Pure Rabbit Training Treats

From £6.79
From £6.79
From £6.79
£6.79
Best value: £3.72 per 50g
9 Reviews

Our delicious Rabbit Training Treats are made from 100% Prime cuts of Rabbit Meat, No Additives, No Preservatives, Nothing! They're Grain and G...

View full details
From £6.79
From £6.79
From £6.79
£6.79
Best value: £3.72 per 50g

Pure Ostrich Sticks 1kg

From £57.99
£57.99
From £57.99
£57.99
Best value: £2.90 per 50g
15 Reviews

Our delicious Pure Ostrich Sticks are now available in a bulk 1kg box in 100% recyclable packaging! Made from 100% Prime cuts of Ostrich, No Ad...

View full details
From £57.99
£57.99
From £57.99
£57.99
Best value: £2.90 per 50g

Pure Turkey Sticks 1kg

From £57.99
£57.99
From £57.99
£57.99
Best value: £2.90 per 50g
5 Reviews

Our delicious Pure Turkey Sticks are now available in a bulk 1kg box in 100% recyclable packaging! Made from 100% Prime cuts of Turkey, No Addi...

View full details
From £57.99
£57.99
From £57.99
£57.99
Best value: £2.90 per 50g

Pure Kangaroo Sticks 1kg

From £57.99
£57.99
From £57.99
£57.99
Best value: £2.90 per 50g
17 Reviews

Our delicious Pure Kangaroo Sticks are now available in a bulk 1kg box in 100% recyclable packaging! Made from 100% Prime cuts of Kangaroo, no ...

View full details
From £57.99
£57.99
From £57.99
£57.99
Best value: £2.90 per 50g

Pure Duck Sticks 1kg

From £57.99
£57.99
From £57.99
£57.99
Best value: £2.90 per 50g
4 Reviews

Our delicious Pure Duck Sticks are now available in a bulk 1kg box in 100% recyclable packaging! Made from 100% Prime cuts of Duck, No Additive...

View full details
From £57.99
£57.99
From £57.99
£57.99
Best value: £2.90 per 50g

Pure Chicken Hearts Topper & Mixer 80g

From £3.79
From £3.79
From £3.79
£3.79
Best value: £1.73 per 50g
8 Reviews

Our Pure Chicken Hearts Topper & Mixer is made with top quality 100% fresh Chicken Hearts... that’s it. No additives, no preservatives, no f...

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From £3.79
From £3.79
From £3.79
£3.79
Best value: £1.73 per 50g

Pure Chicken Topper & Mixer 80g

From £3.79
From £3.79
From £3.79
£3.79
Best value: £1.73 per 50g
6 Reviews

Our Pure Chicken Topper & Mixer is made with prime cuts of 100% fresh Chicken... that’s it. No additives, no preservatives, no fillers... no...

View full details
From £3.79
From £3.79
From £3.79
£3.79
Best value: £1.73 per 50g

Venison & Turkey Advent Calendar - *Limited amounts available*

From £0.00
£0.00
£14.99
From £14.99
£14.99
9 Reviews

Make their Christmas countdown every bit as exciting as yours with our Pure Venison & Turkey Advent Calendar - 25 days of delicious 100% Pu...

View full details
From £0.00
£0.00
£14.99
From £14.99
£14.99

Pure Ostrich Advent Calendar - *Limited amounts available*

From £0.00
£0.00
£14.99
From £14.99
£14.99
5 Reviews

Make their Christmas countdown every bit as exciting as yours with our Pure Ostrich Advent Calendar – 25 days of delicious 100% Pure Ostrich tr...

View full details
From £0.00
£0.00
£14.99
From £14.99
£14.99

Pure Salmon Advent Calendar - *Limited amounts available*

From £0.00
£0.00
£14.99
From £14.99
£14.99
1 Review

Make their Christmas countdown every bit as exciting as yours with our NEW Pure Salmon Advent Calendar – 25 days of delicious 100% Pure Salmon ...

View full details
From £0.00
£0.00
£14.99
From £14.99
£14.99

Halloween Mystery Box

£92.95
From £92.95
£92.95
£64.99
From £64.99
£64.99
4 Reviews

You asked, and we listened! Back by popular demand, our spooktacular, limited-edition Halloween Mystery Box has returned for 2026! Packed with a ...

View full details
£92.95
From £92.95
£92.95
£64.99
From £64.99
£64.99

Pure Rabbit Paté Cracker

From £3.49
£3.49
From £3.49
£3.49

Our Festive JR Christmas Crackers contain one irresistible 80g Paté all wrapped up in our 100% recyclable Christmas crackers. Our Premium Pu...

View full details
From £3.49
£3.49
From £3.49
£3.49

Pure Salmon Paté Cracker

From £3.49
£3.49
From £3.49
£3.49

Our Festive JR Christmas Crackers contain one irresistible 80g Paté all wrapped up in our 100% recyclable Christmas crackers. Our Premium Pu...

View full details
From £3.49
£3.49
From £3.49
£3.49

Pure Chicken Paté Cracker

From £3.49
£3.49
From £3.49
£3.49

Our Festive JR Christmas Crackers contain one irresistible 80g Paté all wrapped up in our 100% recyclable Christmas crackers. Our Premium Pu...

View full details
From £3.49
£3.49
From £3.49
£3.49