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The JR Treat Vault is OPEN! Get an incredible 30% OFF selected favourites for a limited time only!
The JR Treat Vault is OPEN! Get an incredible 30% OFF selected favourites for a limited time only!

The Pure Range

Our award winning Pure Range is made from the finest cuts of 100% fresh meat... that’s it! Grain and gluten free – no additives, no preservatives, no fillers…. nothing!

Available as an irresistible Pate, perfect for training and more!  Also delicious Pure Meat Sticks, Training Treats & Coins.  All responsibly sourced from the UK & Europe. They are suitable for all breeds and both kibble and raw-fed dogs can enjoy the benefits.  There is something for every dog no matter how complex their dietary needs.

Our award winning Pure Range is made from the finest cuts of 100% fresh meat... that’s it! Grain and gluten free – no additives, no preservatives, no fillers….... Show More

Filters

Pure Goat Paté 200g

From £4.99
From £4.99
From £4.99
£4.99
Best value: £2.16 per 100g
2 Reviews

  New to the range, our Premium Pure Goat Paté is made with ONLY the best cuts of premium Goat - no offal, no fillers, no herbs, no preservatives, ...

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From £4.99
From £4.99
From £4.99
£4.99
Best value: £2.16 per 100g

Pure Wild Boar Paté 800g

From £12.49
From £12.49
From £12.49
£12.49
Best value: £1.45 per 100g
5 Reviews

Our Premium Pure Wild Boar Paté is made with ONLY the best cuts of premium Wild Boar - no offal, no fillers, no herbs, no preservatives, nothin...

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From £12.49
From £12.49
From £12.49
£12.49
Best value: £1.45 per 100g

Pure Venison Paté 400g

From £7.79
From £7.79
From £7.79
£7.79
Best value: £1.64 per 100g
15 Reviews

  New to the range, our Premium Pure Venison Paté is made with ONLY the best cuts of premium Venison - no offal, no fillers, no herbs, no preservat...

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From £7.79
From £7.79
From £7.79
£7.79
Best value: £1.64 per 100g

Pure Goat Paté 800g

From £11.99
From £11.99
From £11.99
£11.99
Best value: £1.45 per 100g
3 Reviews

New to the range, our Premium Pure Goat Paté is made with ONLY the best cuts of premium Goat - no offal, no fillers, no herbs, no preservatives, ...

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From £11.99
From £11.99
From £11.99
£11.99
Best value: £1.45 per 100g
Pure Goat Pate 80g

Pure Goat Paté 5 x 80g

From £13.99
£13.99
From £13.99
£13.99
Best value: £1.75 per 50g
5 Reviews

Our Premium Pure Goat Paté is made with ONLY the best cuts of premium Goat - no offal, no fillers, no herbs, no preservatives, nothing... just ...

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From £13.99
£13.99
From £13.99
£13.99
Best value: £1.75 per 50g

Pure Venison Paté 800g

From £12.49
From £12.49
From £12.49
£12.49
Best value: £1.45 per 100g
9 Reviews

  New to the range, our supersized Premium Pure Venison Paté is made with ONLY the best cuts of premium Venison - no offal, no fillers, no herbs, n...

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From £12.49
From £12.49
From £12.49
£12.49
Best value: £1.45 per 100g

Pure Salmon Topper & Mixer 80g

From £3.79
From £3.79
From £3.79
£3.79
Best value: £1.73 per 50g
8 Reviews

Our Pure Salmon Topper & Mixer is made with prime cuts of 100% fresh Salmon... that’s it. No additives, no preservatives, no fillers... noth...

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From £3.79
From £3.79
From £3.79
£3.79
Best value: £1.73 per 50g

Pure Sprats Topper & Mixer 80g

From £3.79
From £3.79
From £3.79
£3.79
Best value: £1.73 per 50g
9 Reviews

Our Pure Sprats Topper & Mixer is made with 100% fresh Sprats... that’s it. No additives, no preservatives, no fillers... nothing! JR Pure ...

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From £3.79
From £3.79
From £3.79
£3.79
Best value: £1.73 per 50g

Pure Turkey Topper & Mixer 80g

From £3.79
From £3.79
From £3.79
£3.79
Best value: £1.73 per 50g
7 Reviews

Our Pure Turkey Topper & Mixer is made with prime cuts of 100% fresh Turkey Meat... that’s it. No additives, no preservatives, no fillers......

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From £3.79
From £3.79
From £3.79
£3.79
Best value: £1.73 per 50g

Pure Venison Paté 5 x 80g

From £13.99
£13.99
From £13.99
£13.99
Best value: £1.75 per 50g
4 Reviews

Our Premium Pure Venison Paté is made with ONLY the best cuts of premium Venison - no offal, no fillers, no herbs, no preservatives, nothing......

View full details
From £13.99
£13.99
From £13.99
£13.99
Best value: £1.75 per 50g

Pure Wild Boar Topper & Mixer 400g

From £6.49
From £6.49
From £6.49
£6.49
Best value: £1.37 per 100g
4 Reviews

Our Pure Wild Boar Topper & Mixer is made with prime cuts of 100% fresh Wild Boar... that’s it. No additives, no preservatives, no fillers.....

View full details
From £6.49
From £6.49
From £6.49
£6.49
Best value: £1.37 per 100g

Pure Beef Topper & Mixer 400g

From £6.49
From £6.49
From £6.49
£6.49
Best value: £1.37 per 100g
6 Reviews

Our Pure  Beef Topper & Mixer is made with prime cuts of 100% fresh Beef Meat... that’s it. No additives, no preservatives, no fillers... no...

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From £6.49
From £6.49
From £6.49
£6.49
Best value: £1.37 per 100g

Pure Sprats Topper & Mixer 400g

From £6.49
From £6.49
From £6.49
£6.49
Best value: £1.37 per 100g
8 Reviews

Our Pure Sprats Topper & Mixer is made with prime cuts of 100% fresh Sprats ... that’s it. No additives, no preservatives, no fillers... not...

View full details
From £6.49
From £6.49
From £6.49
£6.49
Best value: £1.37 per 100g

Pure Chicken Sticks 50g

From £4.69
From £4.69
From £4.69
£4.69
Best value: £4.40 per 50g
18 Reviews

Our delicious Pure Chicken Sticks are made from 100% Prime cuts of Chicken, No Additives, No Preservatives, Nothing! They're Grain and Gluten F...

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From £4.69
From £4.69
From £4.69
£4.69
Best value: £4.40 per 50g

Pure Lamb Coins

From £2.69
From £2.69
From £2.69
£2.69
Best value: £0.59 each
6 Reviews

Our delicious Lamb Coins are made from 100% Pure Lamb Meat, No Additives, No Preservatives, Nothing! They're Grain and Gluten Free and suitable...

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From £2.69
From £2.69
From £2.69
£2.69
Best value: £0.59 each

Pure Ostrich Sticks 50g

From £4.69
From £4.69
From £4.69
£4.69
Best value: £4.40 per 50g
24 Reviews

Our delicious Pure Ostrich Sticks are made from 100% Prime cuts of Ostrich, No Additives, No Preservatives, Nothing! They're Grain and Gluten F...

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From £4.69
From £4.69
From £4.69
£4.69
Best value: £4.40 per 50g

Pure Ostrich Topper & Mixer 80g

From £3.79
From £3.79
From £3.79
£3.79
Best value: £1.74 per 50g
11 Reviews

Our Pure Ostrich Topper & Mixer is made with prime cuts of 100% fresh Ostrich Meat... that’s it. No additives, no preservatives, no fillers....

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From £3.79
From £3.79
From £3.79
£3.79
Best value: £1.74 per 50g

Pure kangaroo Topper & Mixer 80g

From £3.79
From £3.79
From £3.79
£3.79
Best value: £1.74 per 50g
7 Reviews

Our Pure Kangaroo Topper & Mixer is made with prime cuts of 100% fresh Kangaroo Meat... that’s it. No additives, no preservatives, no filler...

View full details
From £3.79
From £3.79
From £3.79
£3.79
Best value: £1.74 per 50g

Pure Venison Sticks 50g

From £4.69
From £4.69
From £4.69
£4.69
Best value: £4.40 per 50g
22 Reviews

Our delicious Pure Venison Sticks are made from 100% Prime cuts of Venison, no additives, no preservatives, nothing! They're Grain and Gluten f...

View full details
From £4.69
From £4.69
From £4.69
£4.69
Best value: £4.40 per 50g

Pure Venison Sticks 1kg

From £57.99
£57.99
From £57.99
£57.99
Best value: £2.90 per 50g
6 Reviews

Our delicious Pure Venison Sticks are now available in a bulk 1kg box in 100% recyclable packaging! Made from 100% Prime cuts of Venison, no ad...

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From £57.99
£57.99
From £57.99
£57.99
Best value: £2.90 per 50g

Pure Turkey Coins

From £2.69
From £2.69
From £2.69
£2.69
Best value: £0.59 each
9 Reviews

Our delicious Turkey Coins are made from 100% Pure Turkey Meat, No Additives, No Preservatives, Nothing! They're Grain and Gluten Free and suit...

View full details
From £2.69
From £2.69
From £2.69
£2.69
Best value: £0.59 each

Pure Turkey Paté 5 x 80g

From £13.49
£13.49
From £13.49
£13.49
Best value: £1.68 per 50g
1 Review

Our Premium Pure Turkey Paté is made with ONLY the best cuts of premium Turkey - no offal, no fillers, no herbs, no preservatives, nothing... ju...

View full details
From £13.49
£13.49
From £13.49
£13.49
Best value: £1.68 per 50g

Pure Duck Coins

From £2.69
From £2.69
From £2.69
£2.69
Best value: £0.59 each
13 Reviews

Our delicious Duck Coins are made from 100% Pure Duck Meat, No Additives, No Preservatives, Nothing! They're Grain and Gluten Free and suitable...

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From £2.69
From £2.69
From £2.69
£2.69
Best value: £0.59 each

Pure Rabbit Sticks 50g

From £4.69
From £4.69
From £4.69
£4.69
Best value: £4.40 per 50g
23 Reviews

Our delicious Pure Rabbit Sticks are made from 100% Prime cuts of Rabbit, No Additives, No Preservatives, Nothing! They're Grain and Gluten Fre...

View full details
From £4.69
From £4.69
From £4.69
£4.69
Best value: £4.40 per 50g