Skip to content

Privacy policy

1. Introduction

This Privacy Notice explains how JR Pet Products Ltd handles your personal data when you interact with us. We want you to understand your rights and how we keep your information safe.

2. JR Pet Products Ltd

For simplicity, 'we' and 'us' refer to J R Pet Products Ltd throughout this notice.

3. Legal Bases We Rely On

We collect and process your data based on consent, contractual obligations, legal compliance, and legitimate interests. We'll always be transparent about why we need your data. 

For example, when you tick a box to receive email newsletters or SMS text message.

4. When Do We Collect Your Personal Data?

We collect your data when you visit our website, make purchases, create an account, engage on social media, join loyalty programs, contact us, or participate in surveys.  In some circumstances, we need your personal data to comply with our contractual obligations. 

For example, if you order an item from us, we’ll collect your address details to deliver your purchase, and pass them to our courier.

5. What Sort of Personal Data Do We Collect?

To enhance your experience on our website we collect data like:

  • your name
  • email address
  • phone number
  • browser and operating system
  • device information
  • order details
  • session details
  • billing details
  • ip address
  • age
  • gender
  • language
  • engagement and website interactions
6. How and Why Do We Use Your Personal Data?

We use your data to process orders, respond to queries, prevent fraud, and improve services. With your consent, we may send relevant promotions.

If  you choose not to share your personal data with us, or refuse certain contact permissions, we might not be able to provide some services you’ve asked for.

For example, if you’ve asked us to let you know when an item comes back into stock, we can’t do that if you’ve withdrawn your general consent to hear from us.

With your consent, we will use your personal data, preferences and details of your transactions to keep you informed by email, web, SMS text and telephone about relevant products including tailored special offers, discounts, promotions, events, competitions and so on.  You are free to opt out of hearing from us by any of these channels at any time.

We utilise data analytics and tracking tools to enhance your experience on our platform. This involves the collection and analysis of non-personal information such as user behaviour, preferences, and interactions with our services. These insights help us improve our website functionality, personalise content, and optimize overall user experience. We do not share personally identifiable information with third parties for advertising or marketing without your explicit consent.

7. How We Protect Your Personal Data

We take data security seriously, using secure technology, password protection, and encryption. Regular monitoring and testing strengthen our security.

We keep your data only as long as necessary, either deleting it or anonymising it after the retention period of 4 years.

8. Who Do We Share Your Personal Data With?

We share data with trusted third parties for specific services, ensuring privacy and protection.

For example, delivery couriers, for fraud management, to handle complaints, to help us personalise our offers to you and so on.

In specific situations, we may share your data with third parties:

Fraud Management: We may share information about fraudulent activities in our systems with law enforcement bodies to manage and prevent fraud.

Legal Requirements: We may be obligated to disclose your data to the police or other regulatory bodies, either in your country or elsewhere, upon a valid request. Each request is assessed case-by-case, prioritizing customer privacy.

For more details, please contact our Data Protection Officer.

To personalize your experience on our websites, we currently engage with the following companies as part of our contracts: 

  • Shopify
  • Google
  • X formerly Twitter
  • Yahoo
  • Pinterest
  • Meta (facebook, Instagram and WhatsApp)
  • Klaviyo
  • Gorgias
  • Quickbooks
  • Royal Mail
  • Parcel Force
  • Fedex
  • Celonis (Make.com)
  • Hookdesk
  • Hotjar
9. Where Your Personal Data May Be Processed

As a UK-based company, data may be transferred outside the EU when necessary, ensuring compliance with laws.

10. What Are Your Rights Over Your Personal Data?

You have rights to access, correct, delete, and object to processing. You can withdraw consent for marketing.

11. How Can You Stop the Use of Your Personal Data for Direct Marketing?

There are several ways you can stop direct marketing communications from us:

Click the ‘unsubscribe’ link in any email communication that we send you. We will then stop any further emails.  Click the ‘Unsub” link in any SMS communication that we send you. We will then stop any further SMS Messages.

Email our Data Protection Officer – dpo@jrpetproducts.com  or write to us at: Data Protection Officer, JR Pet Products, Unit 17, Ffrwdgrech Industrial Estate, Brecon, Powys. LD3 8LA

Please note that you may continue to receive communications for a short period after changing your preferences while our systems are fully updated.

12. Contacting the Regulator

If unhappy with how we handle your data, you can lodge a complaint with the Information Commissioner’s Office. 

Visit their website at https://ico.org.uk/global/contact-us/contact-us-public/

If you're not able to find the answer to your question on their website, call the ICO helpline on 0303 123 1113.

13. If You Live Outside the UK 

For non-UK customers, data may be transferred between countries, and we take steps to ensure responsible handling by third parties abroad.

14. Any Questions?

Contact our Data Protection Officer for more information.

15. Last Updated

This notice was last updated on 07/02/24.