{"title":"Purely for Cats - Premium Paste+","description":"\u003cp\u003e\u003cstrong\u003e\u003cspan\u003e98% meat or fish with added taurine \u0026amp; FOS – specially developed for cats.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOur Premium Paste+ range for cats is made with an incredible \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e98% meat or fish\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, creating a smooth, highly palatable paste that cats will love. \u003c\/span\u003e\u003cspan\u003eWith added \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003etaurine to help support heart and eye health\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, plus \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eFOS prebiotic fibre to help support healthy digestion\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, it’s a tasty treat with a little extra thought behind it.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePerfect for \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003etreating, rewarding and enrichment\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, simply squeeze straight from the tube, spread onto lick mats and toys, or add to meals as a tasty topper. It’s also ideal for hiding tablets or making medication a little easier.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"premium-chicken-paste-purely-for-cats","title":"Premium Chicken Paste+ (Purely for Cats)","description":"\u003cp class=\"isSelectedEnd\"\u003eIt’s time the Cats got a little more JR!\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eOur Purely For Cats Chicken Paste is made with an incredible \u003cstrong\u003e98% Chicken\u003c\/strong\u003e, creating a smooth, highly palatable paste that cats will love.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eWith added\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003etaurine\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eto help support heart and eye health, plus\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eFOS prebiotic fibre\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eto help support healthy digestion, it’s a tasty treat with a little extra thought behind it.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eEasy to squeeze and incredibly versatile, serve it straight from the tube as a treat, use it for rewarding and enrichment, add it to meals as a tasty topper or use it to help hide medication.\u003cstrong\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/strong\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey advantages of our Chicken Paste+ include:-\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003eMade with 98% Chicken\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003eAdded taurine to help support heart \u0026amp; eye health\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003eAdded FOS prebiotic fibre to help support healthy digestion\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003eSmooth \u0026amp; highly palatable\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003ePerfect for treating, rewarding \u0026amp; enrichment\u003c\/li\u003e\n\u003cli\u003eGrain and Gluten Free\u003c\/li\u003e\n\u003cli\u003eHighly palatable\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003eGreat as a meal topper or for hiding medication\u003c\/li\u003e\n\u003cli\u003ePerfect for Training, Reward and Hiding Medication\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003eNo artificial flavours, colours or preservatives\u003c\/li\u003e\n\u003cli\u003eConvenient 80g Squeeze Pouch\u003c\/li\u003e\n\u003cli\u003eComplementary treat for Adult Cats \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003ePurely For Cats. Because dogs have had JR all to themselves for long enough.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cem\u003eJR believes that keeping it simple is the best thing for your cat. \u003c\/em\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cem\u003eAs with all natural treats and food, we recommend to supervise your cat while feeding and to ensure that fresh clean drinking water is always available.\u003c\/em\u003e\u003cbr\u003e\u003ci class=\"icon-right-circled themecolor\"\u003e\u003c\/i\u003e\u003cb\u003eJR Pet Products\u003c\/b\u003e\u003c\/p\u003e","brand":"JR Pet Products","offers":[{"title":"1 x 80g","offer_id":51775339102454,"sku":"0PCPCATX1","price":3.19,"currency_code":"GBP","in_stock":true},{"title":"6 x 80g","offer_id":51775339135222,"sku":"0PCPCATX6","price":18.39,"currency_code":"GBP","in_stock":true},{"title":"12 x 80g","offer_id":51775339167990,"sku":"0PCPCATX12","price":33.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0636\/5249\/5606\/files\/800px_CAT_front-CHICKEN_4c6f9dd7-4a63-4186-a8fc-7193898f8cea.jpg?v=1791213043"},{"product_id":"premium-beef-paste-purely-for-cats","title":"Premium Beef Paste+ (Purely for Cats)","description":"\u003cp class=\"isSelectedEnd\"\u003eIt’s time the Cats got a little more JR!\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eOur Purely For Cats Beef Paste is made with an incredible \u003cstrong\u003e98% Beef\u003c\/strong\u003e, creating a smooth, highly palatable paste that cats will love.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eWith added\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003etaurine\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eto help support heart and eye health, plus\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eFOS prebiotic fibre\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eto help support healthy digestion, it’s a tasty treat with a little extra thought behind it.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eEasy to squeeze and incredibly versatile, serve it straight from the tube as a treat, use it for rewarding and enrichment, add it to meals as a tasty topper or use it to help hide medication.\u003cstrong\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/strong\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey advantages of our Beef Paste+ include:-\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003eMade with 98% Beef\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003eAdded taurine to help support heart \u0026amp; eye health\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003eAdded FOS prebiotic fibre to help support healthy digestion\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003eSmooth \u0026amp; highly palatable\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003ePerfect for treating, rewarding \u0026amp; enrichment\u003c\/li\u003e\n\u003cli\u003eGrain and Gluten Free\u003c\/li\u003e\n\u003cli\u003eHighly palatable\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003eGreat as a meal topper or for hiding medication\u003c\/li\u003e\n\u003cli\u003ePerfect for Training, Reward and Hiding Medication\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003eNo artificial flavours, colours or preservatives\u003c\/li\u003e\n\u003cli\u003eConvenient 80g Squeeze Pouch\u003c\/li\u003e\n\u003cli\u003eComplementary treat for Adult Cats \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003ePurely For Cats. Because dogs have had JR all to themselves for long enough.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cem\u003eJR believes that keeping it simple is the best thing for your cat. \u003c\/em\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cem\u003eAs with all natural treats and food, we recommend to supervise your cat while feeding and to ensure that fresh clean drinking water is always available.\u003c\/em\u003e\u003cbr\u003e\u003ci class=\"icon-right-circled themecolor\"\u003e\u003c\/i\u003e\u003cb\u003eJR Pet Products\u003c\/b\u003e\u003c\/p\u003e","brand":"JR Pet Products","offers":[{"title":"1 x 80g","offer_id":51788599296246,"sku":"0PBPCATX1","price":3.19,"currency_code":"GBP","in_stock":true},{"title":"6 x 80g","offer_id":51788599329014,"sku":"0PBPCATX6","price":18.39,"currency_code":"GBP","in_stock":true},{"title":"12 x 80g","offer_id":51788599361782,"sku":"0PBPCATX12","price":33.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0636\/5249\/5606\/files\/800px_CAT_front-BEEF.jpg?v=1791214618"},{"product_id":"premium-duck-paste-purely-for-cats","title":"Premium Duck Paste+ (Purely for Cats)","description":"\u003cp class=\"isSelectedEnd\"\u003eIt’s time the Cats got a little more JR!\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eOur Purely For Cats Duck Paste is made with an incredible \u003cstrong\u003e98% Duck\u003c\/strong\u003e, creating a smooth, highly palatable paste that cats will love.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eWith added\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003etaurine\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eto help support heart and eye health, plus\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eFOS prebiotic fibre\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eto help support healthy digestion, it’s a tasty treat with a little extra thought behind it.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eEasy to squeeze and incredibly versatile, serve it straight from the tube as a treat, use it for rewarding and enrichment, add it to meals as a tasty topper or use it to help hide medication.\u003cstrong\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/strong\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey advantages of our Duck Paste+ include:-\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003eMade with 98% Duck\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003eAdded taurine to help support heart \u0026amp; eye health\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003eAdded FOS prebiotic fibre to help support healthy digestion\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003eSmooth \u0026amp; highly palatable\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003ePerfect for treating, rewarding \u0026amp; enrichment\u003c\/li\u003e\n\u003cli\u003eGrain and Gluten Free\u003c\/li\u003e\n\u003cli\u003eHighly palatable\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003eGreat as a meal topper or for hiding medication\u003c\/li\u003e\n\u003cli\u003ePerfect for Training, Reward and Hiding Medication\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003eNo artificial flavours, colours or preservatives\u003c\/li\u003e\n\u003cli\u003eConvenient 80g Squeeze Pouch\u003c\/li\u003e\n\u003cli\u003eComplementary treat for Adult Cats \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003ePurely For Cats. Because dogs have had JR all to themselves for long enough.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cem\u003eJR believes that keeping it simple is the best thing for your cat. \u003c\/em\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cem\u003eAs with all natural treats and food, we recommend to supervise your cat while feeding and to ensure that fresh clean drinking water is always available.\u003c\/em\u003e\u003cbr\u003e\u003ci class=\"icon-right-circled themecolor\"\u003e\u003c\/i\u003e\u003cb\u003eJR Pet Products\u003c\/b\u003e\u003c\/p\u003e","brand":"JR Pet Products","offers":[{"title":"1 x 80g","offer_id":51788603228406,"sku":"0PDPCATX1","price":3.19,"currency_code":"GBP","in_stock":true},{"title":"6 x 80g","offer_id":51788603261174,"sku":"0PDPCATX6","price":18.39,"currency_code":"GBP","in_stock":true},{"title":"12 x 80g","offer_id":51788603293942,"sku":"0PDPCATX12","price":33.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0636\/5249\/5606\/files\/800px_CAT_front-DUCK.jpg?v=1791215149"},{"product_id":"premium-salmon-paste-purely-for-cats","title":"Premium Salmon Paste+ (Purely for Cats)","description":"\u003cp class=\"isSelectedEnd\"\u003eIt’s time the Cats got a little more JR!\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eOur Purely For Cats Salmon Paste is made with an incredible \u003cstrong\u003e98% Salmon\u003c\/strong\u003e, creating a smooth, highly palatable paste that cats will love.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eWith added\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003etaurine\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eto help support heart and eye health, plus\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eFOS prebiotic fibre\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eto help support healthy digestion, it’s a tasty treat with a little extra thought behind it.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eEasy to squeeze and incredibly versatile, serve it straight from the tube as a treat, use it for rewarding and enrichment, add it to meals as a tasty topper or use it to help hide medication.\u003cstrong\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/strong\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey advantages of our Salmon Paste+ include:-\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003eMade with 98% Salmon\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003eAdded taurine to help support heart \u0026amp; eye health\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003eAdded FOS prebiotic fibre to help support healthy digestion\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003eSmooth \u0026amp; highly palatable\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003ePerfect for treating, rewarding \u0026amp; enrichment\u003c\/li\u003e\n\u003cli\u003eGrain and Gluten Free\u003c\/li\u003e\n\u003cli\u003eHighly palatable\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003eGreat as a meal topper or for hiding medication\u003c\/li\u003e\n\u003cli\u003ePerfect for Training, Reward and Hiding Medication\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003eNo artificial flavours, colours or preservatives\u003c\/li\u003e\n\u003cli\u003eConvenient 80g Squeeze Pouch\u003c\/li\u003e\n\u003cli\u003eComplementary treat for Adult Cats\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003ePurely For Cats. Because dogs have had JR all to themselves for long enough.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cem\u003eJR believes that keeping it simple is the best thing for your cat. \u003c\/em\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cem\u003eAs with all natural treats and food, we recommend to supervise your cat while feeding and to ensure that fresh clean drinking water is always available.\u003c\/em\u003e\u003cbr\u003e\u003ci class=\"icon-right-circled themecolor\"\u003e\u003c\/i\u003e\u003cb\u003eJR Pet Products\u003c\/b\u003e\u003c\/p\u003e","brand":"JR Pet Products","offers":[{"title":"1 x 80g","offer_id":51788606669046,"sku":"0PSPCATX1","price":3.19,"currency_code":"GBP","in_stock":true},{"title":"6 x 80g","offer_id":51788606701814,"sku":"0PSPCATX6","price":18.39,"currency_code":"GBP","in_stock":true},{"title":"12 x 80g","offer_id":51788606734582,"sku":"0PSPCATX12","price":33.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0636\/5249\/5606\/files\/800px_CAT_front-SALMON.jpg?v=1791215654"},{"product_id":"premium-rabbit-paste-purely-for-cats","title":"Premium Rabbit Paste+ (Purely for Cats)","description":"\u003cp class=\"isSelectedEnd\"\u003eIt’s time the Cats got a little more JR!\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eOur Purely For Cats Rabbit Paste is made with an incredible \u003cstrong\u003e98% Rabbit\u003c\/strong\u003e, creating a smooth, highly palatable paste that cats will love.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eWith added\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003etaurine\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eto help support heart and eye health, plus\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eFOS prebiotic fibre\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eto help support healthy digestion, it’s a tasty treat with a little extra thought behind it.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eEasy to squeeze and incredibly versatile, serve it straight from the tube as a treat, use it for rewarding and enrichment, add it to meals as a tasty topper or use it to help hide medication.\u003cstrong\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/strong\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey advantages of our Rabbit Paste+ include:-\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003eMade with 98% Rabbit\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003eAdded taurine to help support heart \u0026amp; eye health\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003eAdded FOS prebiotic fibre to help support healthy digestion\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003eSmooth \u0026amp; highly palatable\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003ePerfect for treating, rewarding \u0026amp; enrichment\u003c\/li\u003e\n\u003cli\u003eGrain and Gluten Free\u003c\/li\u003e\n\u003cli\u003eHighly palatable\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003eGreat as a meal topper or for hiding medication\u003c\/li\u003e\n\u003cli\u003ePerfect for Training, Reward and Hiding Medication\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003eNo artificial flavours, colours or preservatives\u003c\/li\u003e\n\u003cli\u003eConvenient 80g Squeeze Pouch\u003c\/li\u003e\n\u003cli\u003eComplementary treat for Adult Cats \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003ePurely For Cats. 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