New Products

Mega Bull Ears – Naturally huge & long-lasting! Simply air-dried with no additives or preservatives, they are high in protein, low in fat,...

Our new Jumbo Braided Beef chews are super premium quality, simply air-dried with absolutely no additives or preservatives – just 100% natural goo...

Our Beef Frisbees are made using only the finest Beef. Super high in protein, low odour and super low in fat, they make a great anytime snack and...

Give your dog a treat they’ll love with our Braided Paddywack. Made from 100% beef, this long-lasting chew is the perfect way to keep your pup ente...

Our NEW Cod Flatties are made with 100% air dried Cod Skin. Super low in fat and packed with essential Omega-3 and Omega-6 fatty acids, these high...

Our NEW Jumbo Seabass Fingers are made with 100% air-dried Seabass Skin. Packed with essential Omega-3 and Omega-6 fatty acids, these highly palat...

Our NEW Seabass Straws are made with 100% air dried Seabass Skin. Low in fat and packed with essential Omega-3 and Omega-6 fatty acids, these high...

Our Pure Chicken with Bone Marrow Topper & Mixer is made with a WHOLE 100% fresh Chicken... that’s it. No additives, no preservatives, no fi...

Our Pure Venison Topper & Mixer is made with prime cuts of 100% fresh Venison... that’s it. No additives, no preservatives, no fillers... no...

Our Pure  Beef Topper & Mixer is made with prime cuts of 100% fresh  Beef... that’s it. No additives, no preservatives, no fillers... nothin...

Our Pure Sprats Topper & Mixer is made with prime cuts of 100% fresh Sprats ... that’s it. No additives, no preservatives, no fillers... not...

Our Pure Salmon Topper & Mixer is made with prime cuts of 100% fresh Salmon ... that’s it. No additives, no preservatives, no fillers... not...

Our Pure Chicken Hearts Topper & Mixer is made with top quality 100% fresh Chicken Hearts... that’s it. No additives, no preservatives, no f...

Our Pure Sprats Topper & Mixer is made with 100% fresh Sprats... that’s it. No additives, no preservatives, no fillers... nothing! JR Pure ...

Our Pure Salmon Topper & Mixer is made with prime cuts of 100% fresh Salmon... that’s it. No additives, no preservatives, no fillers... noth...

Our Pure Beef Topper & Mixer is made with prime cuts of 100% fresh Beef... that’s it. No additives, no preservatives, no fillers... nothing!...

Our Pure Turkey Topper & Mixer is made with prime cuts of 100% fresh Turkey... that’s it. No additives, no preservatives, no fillers... noth...

Our Pure Chicken Topper & Mixer is made with prime cuts of 100% fresh Chicken... that’s it. No additives, no preservatives, no fillers... no...

Our Pure Chicken Topper & Mixer is made with prime cuts of 100% fresh Chicken... that’s it. No additives, no preservatives, no fillers... no...

Our delicious Fish Skin Granola is made with 100% air-dried Fish Skin. Packed with essential Omega-3 and Omega-6 fatty acids which support a hea...

New and never seen in the UK before our Beef Collagen Rings are simply air-dried and packed full of natural goodness. Collagen is a protein respon...

Our Pure Wild Boar Topper & Mixer is made with prime cuts of 100% fresh Wild Boar... that’s it. No additives, no preservatives, no fillers.....

  Our New Odourless Pizzle Ring is an improvement on a classic! All the nutritional benefits and qualities of our Traditional Pizzle but without t...

Our NEW Beef Flatties are 100% natural, simply air-dried with No additives, No Preservatives, Nothing! High in protein and low in fat our flatties...