{"title":"Premium Paste for Dogs","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eOur Premium Pastes just got even better! Discover the original JR Premium Paste range you already know and love, PLUS our BRAND NEW Premium Paste+ – two deliciously smooth, versatile ranges with something for every dog!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eOur original Premium Paste comes in handy squeeze tubes, made with high-quality, natural ingredients and no artificial colours or preservatives. And now there's Premium Paste+, available in convenient pouches, made with an incredible 98% named meat or fish and added FOS prebiotic fibre to help support healthy digestion.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWhether you're having a training session, loading up a lick mat, topping a meal for a fussy eater, or sneaking in a tablet, there's a Premium Paste for every dog and every situation.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"ostrich-meat-paste","title":"Ostrich Meat Paste","description":"\u003cp\u003eOur new Ostrich Paste is made from 53% Ostrich Meat, blended into a deliciously smooth, grain-free paste with no artificial colours or preservatives. Nothing nasty, nothing unnecessary, just a highly palatable, naturally hypoallergenic treat that dogs absolutely love! Ideal for training, enrichment, lick mats, topping meals, or hiding medication, this versatile squeeze tube goes wherever you and your dog go!\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey advantages of our Ostrich Paste include:-\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e53% Ostrich Meat - Single Novel Protein Source\u003c\/li\u003e\n\u003cli\u003eNaturally Hypoallergenic \u0026amp; Easily Digestible\u003c\/li\u003e\n\u003cli\u003eNaturally Lean, High in Protein and Rich in Iron, Zinc and B Vitamins\u003c\/li\u003e\n\u003cli\u003eContains natural Omega-3 and Omega-6 to support healthy skin and coat\u003c\/li\u003e\n\u003cli\u003eNo Artificial Colours or Preservatives\u003c\/li\u003e\n\u003cli\u003eGrain and Gluten Free\u003c\/li\u003e\n\u003cli\u003ePerfect for Dogs with Food Sensitivities or on Elimination Diets\u003c\/li\u003e\n\u003cli\u003ePerfect for Training, Reward and Hiding Medication\u003c\/li\u003e\n\u003cli\u003eSuitable for Puppies 4 Weeks and Over\u003c\/li\u003e\n\u003cli\u003eConvenient 75g Squeeze Tube\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cem\u003eJR believes that keeping it simple is the best thing for your dog. \u003c\/em\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cem\u003eAs with all natural chews, we recommend to supervise your dog while feeding and to ensure that fresh clean drinking water is always available.\u003c\/em\u003e\u003cbr\u003e\u003ci class=\"icon-right-circled themecolor\"\u003e\u003c\/i\u003e\u003cb\u003eJR Pet Products\u003c\/b\u003e\u003c\/p\u003e","brand":"JR Pet Products","offers":[{"title":"1 x 75g","offer_id":50592547406070,"sku":"OSTPASTEX1","price":4.99,"currency_code":"GBP","in_stock":false},{"title":"3 x 75g","offer_id":50592547438838,"sku":"OSTPASTEX3","price":14.49,"currency_code":"GBP","in_stock":false},{"title":"7 x 75g","offer_id":50592547471606,"sku":"OSTPASTEX7","price":31.79,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0636\/5249\/5606\/files\/800px_OSTRICH-FRONT.jpg?v=1779094360"},{"product_id":"herring-paste","title":"Herring Fish Paste","description":"\u003cp\u003eOur new Herring Fish Paste is made from 54% Herring, blended into a deliciously smooth, grain-free paste with no artificial colours or preservatives. Nothing nasty, nothing unnecessary, just a highly palatable, naturally hypoallergenic treat that dogs absolutely love! Ideal for training, enrichment, lick mats, topping meals, or hiding medication, this versatile squeeze tube goes wherever you and your dog go!\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey advantages of our Herring Paste include:-\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e54% Herring - Single Protein Source\u003c\/li\u003e\n\u003cli\u003eNaturally Rich in Omega-3 to support healthy skin, coat and joints\u003c\/li\u003e\n\u003cli\u003eRich in Vitamin D and B Vitamins to support energy levels and immune function\u003c\/li\u003e\n\u003cli\u003eContains Selenium and Phosphorous for healthy bones and metabolic function\u003c\/li\u003e\n\u003cli\u003eNo Artificial Colours or Preservatives\u003c\/li\u003e\n\u003cli\u003eGrain and Gluten Free\u003c\/li\u003e\n\u003cli\u003ePerfect for Dogs with Food Sensitivities or on Elimination Diets\u003c\/li\u003e\n\u003cli\u003ePerfect for Training, Reward and Hiding Medication\u003c\/li\u003e\n\u003cli\u003eSuitable for Puppies 4 Weeks and Over\u003c\/li\u003e\n\u003cli\u003eConvenient 75g Squeeze Tube\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cem\u003eJR believes that keeping it simple is the best thing for your dog. \u003c\/em\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cem\u003eAs with all natural chews, we recommend to supervise your dog while feeding and to ensure that fresh clean drinking water is always available.\u003c\/em\u003e\u003cbr\u003e\u003ci class=\"icon-right-circled themecolor\"\u003e\u003c\/i\u003e\u003cb\u003eJR Pet Products\u003c\/b\u003e\u003c\/p\u003e","brand":"JR Pet Products","offers":[{"title":"1 x 75g","offer_id":50597113528566,"sku":"HERPASTEX1","price":4.99,"currency_code":"GBP","in_stock":true},{"title":"3 x 75g","offer_id":50597113561334,"sku":"HERPASTEX3","price":14.49,"currency_code":"GBP","in_stock":true},{"title":"7 x 75g","offer_id":50597113594102,"sku":"HERPASTEX7","price":31.79,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0636\/5249\/5606\/files\/800px_HERRING-FRONT.jpg?v=1779094402"},{"product_id":"poultry-meat-paste","title":"Poultry Meat Paste","description":"\u003cp\u003eOur new Poultry Meat Paste is made from 87% Poultry, blended into a deliciously smooth, grain-free paste with no artificial colours or preservatives. Nothing nasty, nothing unnecessary, just a highly palatable, natural treat that dogs absolutely love! Ideal for training, enrichment, lick mats, topping meals, or hiding medication, this versatile squeeze tube goes wherever you and your dog go! \u003cstrong\u003eKey advantages of our Poultry Meat Paste include:-\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e87% Poultry - Exceptionally hight meat content\u003c\/li\u003e\n\u003cli\u003eRich in Vitamin A to support healthy vision, skin and immune function\u003c\/li\u003e\n\u003cli\u003eFull of B Vitamins to support energy levels and nervous system\u003c\/li\u003e\n\u003cli\u003eRich in Iron and Copper to support healthy skin and coat\u003c\/li\u003e\n\u003cli\u003eContains Selenium and Zinc to support immune health\u003c\/li\u003e\n\u003cli\u003eNo Artificial Colours or Preservatives\u003c\/li\u003e\n\u003cli\u003eGrain and Gluten Free Highly palatable\u003c\/li\u003e\n\u003cli\u003ePerfect for Dogs with Food Sensitivities or on Elimination Diets\u003c\/li\u003e\n\u003cli\u003ePerfect for Training, Reward and Hiding Medication\u003c\/li\u003e\n\u003cli\u003eSuitable for Puppies 4 Weeks and Over\u003c\/li\u003e\n\u003cli\u003eConvenient 75g Squeeze Tube\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cem\u003eJR believes that keeping it simple is the best thing for your dog. \u003c\/em\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cem\u003eAs with all natural chews, we recommend to supervise your dog while feeding and to ensure that fresh clean drinking water is always available.\u003c\/em\u003e\u003cbr\u003e\u003ci class=\"icon-right-circled themecolor\"\u003e\u003c\/i\u003e\u003cb\u003eJR Pet Products\u003c\/b\u003e\u003c\/p\u003e","brand":"JR Pet Products","offers":[{"title":"1 x 75g","offer_id":50615694721270,"sku":"POUPASTEX1","price":3.99,"currency_code":"GBP","in_stock":true},{"title":"3 x 75g","offer_id":50615694754038,"sku":"POUPASTEX3","price":11.69,"currency_code":"GBP","in_stock":true},{"title":"7 x 75g","offer_id":50615694786806,"sku":"POUPASTEX7","price":26.69,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0636\/5249\/5606\/files\/800px_CHICKEN-FRONT.jpg?v=1779094443"},{"product_id":"cheese-paste","title":"Cheese Paste","description":"\u003cp\u003eOur new Cheese Paste is made with real Edam cheese, blended with carrots and pumpkin into a deliciously smooth grain-free paste with no artificial colours or preservatives. Nothing nasty, nothing unnecessary, just a highly palatable, naturally hypoallergenic treat that dogs absolutely love! Creamy, mild and irresistible, this versatile squeeze tube is ideal for training, enrichment, lick mats, topping meals, or hiding medication, this versatile squeeze tube goes wherever you and your dog go!\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey advantages of our Cheese Paste include:-\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMade with real Edam cheese - Vegetarian friendly\u003c\/li\u003e\n\u003cli\u003eA natural source of milk proteins and calcium\u003c\/li\u003e\n\u003cli\u003eCalcium supports healthy bones and teeth\u003c\/li\u003e\n\u003cli\u003eContains Carrots and Pumpkin - naturally nutritious ingredients\u003c\/li\u003e\n\u003cli\u003eNo Artificial Colours or Preservatives\u003c\/li\u003e\n\u003cli\u003eGrain and Gluten Free\u003c\/li\u003e\n\u003cli\u003eHighly palatable\u003c\/li\u003e\n\u003cli\u003ePerfect for Dogs with Food Sensitivities or on Elimination Diets\u003c\/li\u003e\n\u003cli\u003ePerfect for Training, Reward and Hiding Medication\u003c\/li\u003e\n\u003cli\u003eSuitable for Puppies 4 Weeks and Over\u003c\/li\u003e\n\u003cli\u003eConvenient 75g Squeeze Tube\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cem\u003eJR believes that keeping it simple is the best thing for your dog. \u003c\/em\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cem\u003eAs with all natural chews, we recommend to supervise your dog while feeding and to ensure that fresh clean drinking water is always available.\u003c\/em\u003e\u003cbr\u003e\u003ci class=\"icon-right-circled themecolor\"\u003e\u003c\/i\u003e\u003cb\u003eJR Pet Products\u003c\/b\u003e\u003c\/p\u003e","brand":"JR Pet Products","offers":[{"title":"1 x 75g","offer_id":50615973085430,"sku":"CHEPASTEX1","price":3.99,"currency_code":"GBP","in_stock":true},{"title":"3 x 75g","offer_id":50615973118198,"sku":"CHEPASTEX3","price":11.69,"currency_code":"GBP","in_stock":true},{"title":"7 x 75g","offer_id":50615973150966,"sku":"CHEPASTEX7","price":26.69,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0636\/5249\/5606\/files\/800px_CHEESE-FRONT.jpg?v=1779094475"},{"product_id":"paste-variety-bundle","title":"Premium Paste Variety Bundle","description":"\u003cp\u003eGive your dog something truly special with our Premium Paste.  This delicious bundle includes four mouth watering varieties - Ostrich, Cheese, Herring and Poultry.  All are blended into a deliciously smooth, grain-free paste with no artificial colours or preservatives. Nothing nasty, nothing unnecessary, just a highly palatable, natural treat that dogs absolutely love! Ideal for training, enrichment, lick mats, topping meals, or hiding medication, this versatile squeeze tube goes wherever you and your dog go!\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey advantages of all Pastes include:-\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNo Artificial Colours or Preservatives\u003c\/li\u003e\n\u003cli\u003eGrain and Gluten Free\u003c\/li\u003e\n\u003cli\u003ePerfect for Dogs with Food Sensitivities or on Elimination Diets \u003c\/li\u003e\n\u003cli\u003ePerfect for Training, Reward and Hiding Medication\u003c\/li\u003e\n\u003cli\u003eSuitable for Puppies 4 Weeks and Over Convenient 75g Squeeze Tubes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eKey advantages of Poultry and Herring Paste include:-\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRich in Selenium\u003c\/li\u003e\n\u003cli\u003eSupports immune function\u003c\/li\u003e\n\u003cli\u003eSupports energy levels\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eKey advantages of Cheese and Herring Paste include:-\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNutritional support for bones\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cem\u003eJR believes that keeping it simple is the best thing for your dog. \u003c\/em\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cem\u003eAs with all natural chews, we recommend to supervise your dog while feeding and to ensure that fresh clean drinking water is always available.\u003c\/em\u003e\u003cbr\u003e\u003ci class=\"icon-right-circled themecolor\"\u003e\u003c\/i\u003e\u003cb\u003eJR Pet Products\u003c\/b\u003e\u003c\/p\u003e","brand":"JR Pet Products","offers":[{"title":"Default Title","offer_id":50618103890166,"sku":"PASTEVB","price":17.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0636\/5249\/5606\/files\/800px_ALL-4-VARIETIES_multipack.jpg?v=1779111124"},{"product_id":"premium-chicken-paste","title":"Premium Chicken Paste+","description":"\u003cp\u003eOur Premium Chicken Paste+ is made with an incredible 98% Chicken, creating a smooth, highly palatable paste your dog will love. With added FOS prebiotic fibre to help support healthy digestion, it’s a tasty treat with a little extra thought behind it.\u003c\/p\u003e\n\u003cp\u003eEasy to squeeze and incredibly versatile, serve it straight from the tube as a treat, use it for rewarding and enrichment, add it to meals as a tasty topper or use it to help hide medication.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey advantages of our Chicken Paste+ include:-\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003eMade with 98% Chicken\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003eAdded FOS prebiotic fibre to help support healthy digestion\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003eSmooth \u0026amp; highly palatable\u003cmeta charset=\"utf-8\"\u003e \u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eNo Artificial Colours or Preservatives\u003c\/li\u003e\n\u003cli\u003eGrain and Gluten Free\u003c\/li\u003e\n\u003cli\u003eHighly palatable\u003c\/li\u003e\n\u003cli\u003ePerfect for Dogs with Food Sensitivities or on Elimination Diets\u003c\/li\u003e\n\u003cli\u003ePerfect for Training, Reward and Hiding Medication\u003c\/li\u003e\n\u003cli\u003eSuitable for Puppies 12 Weeks and Over\u003c\/li\u003e\n\u003cli\u003eConvenient 80g Squeeze Pouch\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cem\u003eJR believes that keeping it simple is the best thing for your dog. \u003c\/em\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cem\u003eAs with all natural chews, we recommend to supervise your dog while feeding and to ensure that fresh clean drinking water is always available.\u003c\/em\u003e\u003cbr\u003e\u003ci class=\"icon-right-circled themecolor\"\u003e\u003c\/i\u003e\u003cb\u003eJR Pet Products\u003c\/b\u003e\u003c\/p\u003e","brand":"JR Pet Products","offers":[{"title":"1 x 80g","offer_id":51775366758646,"sku":"0PPCDX1","price":3.19,"currency_code":"GBP","in_stock":true},{"title":"6 x 80g","offer_id":51775366791414,"sku":"0PPCDX6","price":18.39,"currency_code":"GBP","in_stock":true},{"title":"12 x 80g","offer_id":51775366824182,"sku":"0PPCDX12","price":33.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0636\/5249\/5606\/files\/800px_DOG_front-CHICKEN.jpg?v=1791207374"},{"product_id":"premium-duck-paste","title":"Premium Duck Paste+","description":"\u003cp\u003eOur Premium Duck Paste+ is made with an incredible 98% Duck, creating a smooth, highly palatable paste your dog will love. With added FOS prebiotic fibre to help support healthy digestion, it’s a tasty treat with a little extra thought behind it.\u003c\/p\u003e\n\u003cp\u003eEasy to squeeze and incredibly versatile, serve it straight from the tube as a treat, use it for rewarding and enrichment, add it to meals as a tasty topper or use it to help hide medication.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey advantages of our Duck Paste+ include:-\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003eMade with 98% Duck\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003eAdded FOS prebiotic fibre to help support healthy digestion\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003eSmooth \u0026amp; highly palatable\u003cmeta charset=\"utf-8\"\u003e \u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eNo Artificial Colours or Preservatives\u003c\/li\u003e\n\u003cli\u003eGrain and Gluten Free\u003c\/li\u003e\n\u003cli\u003eHighly palatable\u003c\/li\u003e\n\u003cli\u003ePerfect for Dogs with Food Sensitivities or on Elimination Diets\u003c\/li\u003e\n\u003cli\u003ePerfect for Training, Reward and Hiding Medication\u003c\/li\u003e\n\u003cli\u003eSuitable for Puppies 12 Weeks and Over\u003c\/li\u003e\n\u003cli\u003eConvenient 80g Squeeze Pouch\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cem\u003eJR believes that keeping it simple is the best thing for your dog. \u003c\/em\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cem\u003eAs with all natural chews, we recommend to supervise your dog while feeding and to ensure that fresh clean drinking water is always available.\u003c\/em\u003e\u003cbr\u003e\u003ci class=\"icon-right-circled themecolor\"\u003e\u003c\/i\u003e\u003cb\u003eJR Pet Products\u003c\/b\u003e\u003c\/p\u003e","brand":"JR Pet Products","offers":[{"title":"1 x 80g","offer_id":51788334727414,"sku":"0PPDDX1","price":3.19,"currency_code":"GBP","in_stock":true},{"title":"6 x 80g","offer_id":51788334760182,"sku":"0PPDDX6","price":18.39,"currency_code":"GBP","in_stock":true},{"title":"12 x 80g","offer_id":51788334792950,"sku":"0PPDDx12","price":33.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0636\/5249\/5606\/files\/800px_DOG_front-DUCK.jpg?v=1791209033"},{"product_id":"premium-salmon-paste","title":"Premium Salmon Paste+","description":"\u003cp\u003eOur Premium Salmon Paste+ is made with an incredible 98% Salmon, creating a smooth, highly palatable paste your dog will love. 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