About JR Pet Products

Jonathan and Rebecca’s passion for pets, innovation, quality and nutrition led them to create their business J R Pet Products. Originally they traded soley in wild bird foods before expanding into the natural dog treat market, which is now the business’s main sector. They have a strong family feel: it’s bring your pet to work day every day at JR’s office (and children too in the holidays!), making the office a very interesting place! Bentley, the office chihuahua is convinced he has it all in hand.


Animal welfare is top priority at JR. Our products are responsibly sourced from Europe and we use only the best quality raw material.


We have a very experienced team on hand to answer your questions including a nutritionalist, veterinary nurse and several office dogs.

Unique products

Innovation is our forte , naturally!

Meet Our 2018 Brand Ambassadors..
Face of JR competition winners


DOB: December 20th 2014
Breed: Alapaha Blue Blood Bulldog cross Old Tyme Bulldog
Favourite JR treat: Pure Kangaroo sticks & Lamb Pizzle twists

Best described as big and loveable! He lives with Missy his doggy ‘sister’, a cat and 6 Rats and gets along great with everyone. He loves meeting up with friends for play dates and everyone who meets him falls in love.  They may avoid him at first but he simply looks them directly in the eyes and smiles..they are won over in an instant! He's known as the big softie at the local park.

Bentley is fed a raw diet but does get an afternoon snack together with a few training treats to continue to improve his training and tricks. When waiting for food he leaves a huge puddle of slobber so you always have to be careful where you stand! He's quite a star already having been on the cover of dogs today, stared in the tv program ‘the secret life of dogs’ and has done a spot of modelling too.


Breed:  Cavalier King Charles Spaniel
Date of birth:   Dec 17th 2013
Favourite JR treat: Natutripe Bones & with Pure sticks & Training Treats being a close second.

Starbucks is very athletic for a cavalier, he loves to run in bushes and try to find birds to chases, he loves to explore too. He’s crazy about birds and would just bark at them all day if he could!  He’s quite shy and likes small dogs best (probably because they are less scary). At home in between eating and playing he’s napping, he loves sleeping and snuggling and is constantly demanding hugs or to snuggle into us.. He can be shy around people outside but in the house he’s very confident.

He gets his raw food once a day at 6pm and treats a few hours before or after. He loves playing with resident cat Milko and they often chase each other. He does have his problems though which stem from being neglected by his first owner for not walking or socializing him so he is obsessed with chasing cars and has an obsession with lights and shadows. He’s slowly being trained out of them but it’s a long process!

Previous JR Winners


Breed: Staffordshire bull terrier
Date of birth: October 3rd 2013
Favourite JR treat: JR Beef Tendons & NatuTripe bones

Bonnie lives in north wales with her younger sister Bella, her brother Tommy, Ebony the Great Dane ,Tilly the Bracco Italiano and princess the Whippet!

She has done a spot of showing, but her favorite ever activity is Eating! Actually she really loves agility, currently only for fun and fitness but she is so eager they may enter some competitions soon.

She is super clever, and knows lots of commands and tricks! She has now gained her bronze good citizen certificate and will soon be working towards her silver, she is just generally a fantastic ambassador for her breed! Her most recent funny habit (it drives her dad insane) is opening doors! She can shut them too though so that's helpful right?

Mr Buttons (Benji)

Breed: Bearded Collie Corgie mix
Date of birth: July 22nd 2002
Favourite JR treat: Pure Salmon Training Treats and Sticks

Benji is 15 years old and best described as a noble old gentleman with lots of character.  He is a very popular little man with fellow dog walkers and children. All the local children love him and every time they meet him they ask to see a few tricks. His main ones are sneezing on command and counting. He's still very active and would be out all day if he could be. He is known as the tree dog and even today he loves to sit in trees and watch squirrels.

Benji has won over 150 1st prizes at dog shows along with lots of trophies. He also has another important job….when Poppy (his fellow doggy sister) has hydrotherapy Benji’s Job is a life guard. He must trot round the pool at least 50 times constantly keeping his eye on things. He’s a very loyal and lovable dog and he's bought so much happiness to lots of people.