About JR Pet Products

100% Natural Pet Treats & Chews

Jonathan and Rebecca’s passion for pets, innovation, quality and nutrition led them to create their business JR Pet Products. Originally they traded soley in wild bird foods before expanding into the natural dog treat market, which is now the business’s main sector. They have a strong family feel: it’s bring your pet to work day every day at JR’s office (and children too in the holidays!), making the office a very interesting place! Archie the office Labrador is convinced he has it all in hand.

With a highly experienced team on hand to answer any questions you may have including a nutritionalist, veterinary nurse and several office dogs.

We're passionate, highly experienced & naturally unique!

Animal welfare is top priority at JR. Our products are responsibly sourced from Europe and we use only the best quality raw material.

Meet Pippa one of our 2020 brand ambassadors

DOB: Born 22nd September 2014, she is 5 years old

Breed: Pippa is a red Border Collie

Favourite JR treat: She’s a pretty greedy dog and will try her hand at counter surfing, even when we’re stood right next to her but she is also extremely picky and if she doesn’t like the smell of something, you bet she’ll spit it out right in front of you. We aren’t just saying this being we’re big fans but she really does love absolutely anything from JR however, her absolute favourites would have to be the furry rabbits ears and skin, as well as the beef gullet, kinda stinky but she absolutely loves them!

She’s my little goofy, live in best bud with a real thirst for adventure! There’s almost nowhere in the Peak District she hasn’t touched, she’s wondered up many a mountain and explored a decent amount of the UK with us, our favourite being the Isle of Skye. She lives for the outdoors, in fact she probably would LIVE outdoors if we let her but I think she’d soon realise the tickles don’t come on tap out there… Yes, she’s also a super big softy too and once you get to know her she’s a real big attention seeker and will nuzzle up to anyone who’s willing to none stop stroke that chest floof (or her arms, she really likes arm strokes) and believe me, she won’t let you stop once you’ve started!


Meet Pippa

one of our 2020 brand ambassadors


DOB: Born 22nd September 2014, she is 5 years old

Breed: Pippa is a red Border Collie

Favourite JR treat: She’s a pretty greedy dog and will try her hand at counter surfing, even when we’re stood right next to her but she is also extremely picky and if she doesn’t like the smell of something, you bet she’ll spit it out right in front of you. We aren’t just saying this being we’re big fans but she really does love absolutely anything from JR however, her absolute favourites would have to be the furry rabbits ears and skin, as well as the beef gullet, kinda stinky but she absolutely loves them!

She’s my little goofy, live in best bud with a real thirst for adventure! There’s almost nowhere in the Peak District she hasn’t touched, she’s wondered up many a mountain and explored a decent amount of the UK with us, our favourite being the Isle of Skye. She lives for the outdoors, in fact she probably would LIVE outdoors if we let her but I think she’d soon realise the tickles don’t come on tap out there… Yes, she’s also a super big softy too and once you get to know her she’s a real big attention seeker and will nuzzle up to anyone who’s willing to none stop stroke that chest floof (or her arms, she really likes arm strokes) and believe me, she won’t let you stop once you’ve started!

Try Pippa's Favourites



Meet Sidney one of our 2020 brand ambassadors

DOB: He was born in North Wales on June 4th 2018

Breed: Sidney is a KC registered miniature dachshund

Favourite JR treat: His favourite JR treats are pizzle and pure meat chews. He’s also a big fan of the pate which we sometimes add to his food!

Sidney may be small and dinky but he’s got the personality (and bark!) of a big boy! He’s a real adventurer; he loves walkies out in nature, long hikes and exploring - he’s a very active and energetic pup who could go for hours so don’t be fooled by his short legs! He was leading the way up the mountain we climbed in the Lake District.

Other than that, Sidney loves a lie in in the mornings. He’s a bit like a teenager who won’t rise before 11am and does a funny little groan when he’s rudely awoken!

Sidney has always been a natural with the camera, I have been taking pictures of him since he was a young pup so when the camera is out he gets ready to pose which is hilarious.

Of course there’s always a treat ready for him during photo sessions and of course JR treats do work wonders when he’s working his angles!

Meet Sidney

one of our 2020 brand ambassadors


DOB: He was born in North Wales on June 4th 2018

Breed: Sidney is a KC registered miniature dachshund

Favourite JR treat: His favourite JR treats are pizzle and pure meat chews. He’s also a big fan of the pate which we sometimes add to his food!

Sidney may be small and dinky but he’s got the personality (and bark!) of a big boy! He’s a real adventurer; he loves walkies out in nature, long hikes and exploring - he’s a very active and energetic pup who could go for hours so don’t be fooled by his short legs! He was leading the way up the mountain we climbed in the Lake District.

Other than that, Sidney loves a lie in in the mornings. He’s a bit like a teenager who won’t rise before 11am and does a funny little groan when he’s rudely awoken!

Sidney has always been a natural with the camera, I have been taking pictures of him since he was a young pup so when the camera is out he gets ready to pose which is hilarious.

Of course there’s always a treat ready for him during photo sessions and of course JR treats do work wonders when he’s working his angles!

Try Sidney's Favourites



Meet Super Cooper one of our 2019 brand ambassadors

DOB: His birthday is on April 17th he was born in 2015

Breed: Cooper is a Working Cocker Spaniel

Favourite JR treat: He goes crazy for Salmon Meat Sticks and Fish Cubes

Cooper loves all the JR Treats he’s tried so far but in particular the Fishy ones. We also love the training treats as these are great high value rewards for Cooper when we do any training. We love long lasting chews to help with teeth cleaning but His favourite would probably be pizzles!

He is the biggest little snuggle bug and loves nothing better than a snuggle on the sofa watching a film. He absolutely loves exploring new places and we love jumping on the train or bus to visit them. He is quite a chilled spaniel but he can have his crazy moments and especially loves a case of the zoomies up on the hill!

Meet Super Cooper

one of our 2019 brand ambassadors


DOB: April 17th 2015

Breed: Cooper is a Working Cocker Spaniel

Favourite JR treat: He goes crazy for Salmon Meat Sticks and Fish Cubes

Cooper loves all the JR Treats he’s tried so far but in particular the Fishy ones. We also love the training treats as these are great high value rewards for Cooper when we do any training. We love long lasting chews to help with teeth cleaning but His favourite would probably be pizzles!

He is the biggest little snuggle bug and loves nothing better than a snuggle on the sofa watching a film. He absolutely loves exploring new places and we love jumping on the train or bus to visit them. He is quite a chilled spaniel but he can have his crazy moments and especially loves a case of the zoomies up on the hill!

Try Cooper's Favourites



Meet Reeba one of our 2019 brand ambassadors

DOB: November 3rd 2011

Favourite JR treat: Her favourite treats are furry rabbit ears and the training treats

She actually eats anything. Including grass. She has food and environmental allergies which we tend to cope with. Being raw fed we can easily choose what food she is allowed. She’s allergic to venison, duck, white fish and storage mites and grass.

She’s quite a quiet dog. Lives for food of most kinds. If she doesn’t have her whole bone meal at lunch time, she thinks she is being deprived of food, as she loves to eat and chew whole bones. She drools for food and her favourite room is the kitchen.

Meet Reeba

one of our 2019 brand ambassadors


DOB: November 3rd 2011

Favourite JR treat: Her favourite treats are furry rabbit ears and the training treats

She actually eats anything. Including grass. She has food and environmental allergies which we tend to cope with. Being raw fed we can easily choose what food she is allowed. She’s allergic to venison, duck, white fish and storage mites and grass.

She’s quite a quiet dog. Lives for food of most kinds. If she doesn’t have her whole bone meal at lunch time, she thinks she is being deprived of food, as she loves to eat and chew whole bones. She drools for food and her favourite room is the kitchen.

Try Reeba's Favourites



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100% Natural Treats & Chews